Verified feedback, insights, pros, cons, and analytics from the real Ethiopian consumers who actually use your product or service. Side-by-side comparisons, demographic breakdowns, NPS — clean data you can act on.
Ethiopian market research still runs on field agents, paper forms, and 4–8 week turnarounds. Hundreds of thousands of Birr spent on transport, venue access, and incentives — for data that's hard to verify, harder to scale, and always late.
A typical FMCG brand-perception study used to mean weeks of field visits, paper forms, and inconsistent responses. With Eyita, the same study runs digitally with verified panelists, real-time analytics, and structured pros / cons output that's ready to act on.
Use the drag-and-drop builder. Pick from 8 question types. Set skip logic and target your audience by age, city, gender, income, or any behavioral attribute from our profile database.
Your campaign is posted to the Eyita Telegram channel and mobile app. Every respondent is phone-OTP verified, quality-scored, and matched to your exact target profile.
Watch responses come in live. View demographic cross-tabs, NPS, structured pros / cons, and per-question breakdowns. Export as PDF, CSV, or SPSS — clean data ready for your decision.
Users earn 4–12 Birr per answer, paid instantly to Telebirr or CBE Birr. Better pay = better quality data.
| Question Type | Company pays | User earns |
|---|---|---|
| Multiple choice (single) | 10 Birr | 4 Birr |
| Multiple choice (multi) | 12 Birr | 4.5 Birr |
| Rating scale | 10 Birr | 4 Birr |
| Ranking | 15 Birr | 5 Birr |
| Short text | 20 Birr | 6 Birr |
| Long paragraph | 30 Birr | 8 Birr |
| Image / video reaction | 40 Birr | 10 Birr |
| Voice recording | 50 Birr | 12 Birr |
Ensures statistical validity for 100+ respondents across 5+ questions. Covers user payouts, quality review, and platform operations.
4-layer quality framework on every response. Average quality score: 81/100. If your campaign averages below 70, we re-run the affected portion free.
Brand preference, new-product testing, packaging feedback. Hear what consumers actually like, what they don't, and why — with structured pros / cons and demographic cross-tabs.
Beverage · FMCGMobile banking adoption, NPS tracking, product feature priorities. Reach verified account holders by bank and service tier.
Data plan preferences, Telebirr usage patterns, churn risk signals. Target by city, device type, or data usage behavior.
Baseline surveys, beneficiary feedback, program evaluation. Reach rural and peri-urban populations at a fraction of field cost.
Policy awareness, public sentiment, service satisfaction. PDPA-compliant data collection with full consent documentation.
Patient experience, medication adherence, health behavior tracking. Reach specific demographics and health profile segments.
Tell us your research need. We'll set up a 30-minute call, show you the platform live, and design a pilot campaign together.
